Microsoft launching Clutter to eliminate...Clutter

Microsoft is going in the right direction with smart email filtering and collaboration enhancements, and in closing the multi-year gap to catch up to Google functionality down to just a few. 
However, naming the program as something that it is trying to eliminate reeks of a PR failure, and it's not even launched yet.  

The program's goal is remove as much unimportant mail from a user’s inbox as possible.  This is an admirable goal, and one that is already in place in Google's Gmail (and now Inbox), and Yahoo mail. 

The problem?  Naming it....CLUTTER.  That's right, calling it exactly what it aims to eliminate from your e-life.  Here's hoping for a rebranding effort on a good idea that could be sunk by its own name!

November 11, 2014 Update:
Too late!  It has been rolled out as Clutter, an Inbox Tool for business Office 365 users. So much for early adopter feedback! If you are an individual and would like more power to manage your email, check out Google's new Inbox.